Campaña Swarovski's Iconic London!!!

Swarovski presenta una ventana al arte con el evento 'Iconic London' illustrated by Good Wives and Warriors. En esta campaña se verá una transformación en vivo de la tienda insignia Regent Street comandada por los ilustradores de Good Wives and Warriors. Parte de el diseño incorporado será un previw de todo aquello que veremos en la nueva colección KINGDOM OF JEWELS.

Llamada Iconic London, esta campaña busca que los clientes interactuen con las redes sociales y discutan las inspiraciones que son creadas a partir de Londres. Los clientes podrán dar su opinión y ser parte de la creación de está tienda en la que ya hemos visto un maravilloso bosque de cristal con un caleidoscopio de colores creado con la inspiración de la belleza londinense.

Whilst the Regent Street store is the focus of the main event Swarovski stores across London will feature a unique design by Good Wives and Warriors. The duo, Becky Bolton and Louise Chappell, have been working together since 2007 and divide their time between designing large-scale installations for fine art settings and undertaking design commissions from companies including Absolut Vodka, Adidas and Commes des Garcons.
Those unable to visit the stores can also participate through campaign pages facebook.com/swarovskicom or through the Twitter hashtag #IconicLondon there is also the opportunity to watch the artwork come to life online or have your name drawn into the live illustrations.
Swarovski are offering shoppers the chance to view and purchase selected items from the A/W 2012 collection in store for the duration of the campaign, there will also be the opportunity to win items from the collection and view the full collection on the Facebook app.